The project titled Towards the Winter Gardens was conducted during my postgraduate studies of Communication Design: Graphic Design, in partial completion of the Visual Storytelling: Narrative & Sequence module.
The brief of the project was primarily based on the study trip to Margate the students took in the second semester.
The brief asked for the design of a layout while utilising one of the selection of five texts, while making sure to capture the feeling of the random route through Margate which was given to the students by the tutors upon arriving to the town.
The theoretical background of the project was rooted in the discipline of psychogeography, meaning that the spirit of the urban environment the students were walking through needed to be thoroughly captured in the design of the layout. The project itself was quite short, so it was important to work quickly and efficiently, therefore doing most work on the site itself was required.
The walk through Margate in the winter was quite tranquil as the town was almost empty at that time of the year. Me and my partner Saloni noticed the decaying aspect of the location immediately when we began our research. That was the primary reason why we decided to mostly use monochromatic images for the majority of pages we designed. It was essential for our layout to reflect the dullness and decay of the environment we found ourselves to be walking through to actually get the reader immersed within the atmosphere.
The typographic choices were also similarily purely influenced by the locations we were passing through when doing the primary research.
Starting in the junk shop called Fort Road Yard inspired us to use mostly chaotic, outdated and bold typefaces and fonts throughout the first couple of pages, while by the time we reached our final destination, the Winter Gardens, a classical although deteoriating concert venue, the use of typography had to be altered to reflect the melancholy, tranquility and classical although decaying beauty present in the spirit of the location, more authentically.
The overall style of the layout was then developed to reflect our passage through the set of different environments which explains why certain pages ended up looking less busy than the others, making the entire layout simultaneously more visually complete and diverse.
The brief of the project was primarily based on the study trip to Margate the students took in the second semester.
The brief asked for the design of a layout while utilising one of the selection of five texts, while making sure to capture the feeling of the random route through Margate which was given to the students by the tutors upon arriving to the town.
The theoretical background of the project was rooted in the discipline of psychogeography, meaning that the spirit of the urban environment the students were walking through needed to be thoroughly captured in the design of the layout. The project itself was quite short, so it was important to work quickly and efficiently, therefore doing most work on the site itself was required.
The walk through Margate in the winter was quite tranquil as the town was almost empty at that time of the year. Me and my partner Saloni noticed the decaying aspect of the location immediately when we began our research. That was the primary reason why we decided to mostly use monochromatic images for the majority of pages we designed. It was essential for our layout to reflect the dullness and decay of the environment we found ourselves to be walking through to actually get the reader immersed within the atmosphere.
The typographic choices were also similarily purely influenced by the locations we were passing through when doing the primary research.
Starting in the junk shop called Fort Road Yard inspired us to use mostly chaotic, outdated and bold typefaces and fonts throughout the first couple of pages, while by the time we reached our final destination, the Winter Gardens, a classical although deteoriating concert venue, the use of typography had to be altered to reflect the melancholy, tranquility and classical although decaying beauty present in the spirit of the location, more authentically.
The overall style of the layout was then developed to reflect our passage through the set of different environments which explains why certain pages ended up looking less busy than the others, making the entire layout simultaneously more visually complete and diverse.
details of the selected pages
© 2022 Ivana Havadejová